SOFTWARE ENGINEER
I build the software and systems that turn an idea into something real.
SAQLAIN DIGU / KASHMIR → INTERNET
I turn ideas
into products,
stories &
companies.
Software engineer, creator and founder of OUTPLAY.
Building from Kashmir for the internet.
33.87° N · PULWAMA, KASHMIR
IDENTITY / 01
BUILD
CREATE
CURRENTLY: OUTPLAY_01
THE MAP / 00
One person.
Many ways to build.
Software, stories and OUTPLAY are not separate careers. They are the three ways I turn an idea into something real.
KASHMIR → INTERNET / ALWAYS IN PROGRESSACTIVE
CONTENT CREATOR
I make complex technology clear, useful and worth paying attention to.
ENTREPRENEUR / OUTPLAY FOUNDER
I’m turning my father’s bat-making craft into a Kashmir-born cricket company.
01 / THE CURRENT BUILD
THE CURRENT BUILD / 01
Where inherited craft meets internet-native distribution.
KASHMIR
CRICKET
REBUILT
30YEARS
My father learned cricket bats through willow dust, grain, weight and balance—bat after bat, for nearly three decades.
I INHERITED
THE CONTEXT.
I grew up around that craft. Then I learned software, content and the internet—the tools that could give the work a name and a future.
THE CRAFT
HAS A NAME.
OUTPLAY is the cricket company I'm building around that inheritance—from Kashmir, for the next generation of players.
EXPLORE OUTPLAY ↗02Proof, not
SELECTED PROOF
Proof, not
just claims.
Three sides of the same universe: a product, a founder build and creator work — with the evidence attached.
01AI PRODUCT
SHIPPED / LANGUAGE
15K+ USERS / <15 DAYS
KashmiriGPT
A language-first AI product giving Kashmiri a more useful place in conversational software.
OPEN CASE NOTE
THE PROBLEM
Kashmiri language, history and culture were poorly represented inside mainstream conversational AI products.
WHAT I BUILT
A conversational assistant that accepts Roman Kashmiri or English input and responds around Kashmiri language, culture, history and traditions.
MY ROLE
Product concept, software build, launch and early iteration — developed independently over five months.
THE OUTCOME
Public coverage records 1,000 visitors in four hours and 4,000+ sign-ups in three days. The larger 15K+ in under 15 days signal is founder-reported from launch analytics.
EVIDENCE
Three public news profiles plus FOUNDER-REPORTED / LAUNCH ANALYTICS, clearly separated below.
OPEN TOAI PRODUCTS / CULTURAL TECHNOLOGY / FOUNDER STORIES
PUBLIC RECEIPTS
02FOUNDER BUILD
LIVE BUILD / CRICKET
FATHER'S CRAFT × INTERNET
OUTPLAY
A cricket brand carrying inherited bat-making craft into the internet generation.
OPEN CASE NOTE
THE PROBLEM
Decades of local cricket-bat craft can disappear behind anonymous supply chains instead of becoming a brand with memory, standards and a point of view.
WHAT I BUILT
A direct-to-player brand world around the product, the maker, Kashmir and the founder journey — designed to make the origin impossible to separate from the bat.
MY ROLE
Founder, brand direction, digital product, commerce system and build-in-public storytelling.
THE OUTCOME
The brand, product world and founder chapter are live. Commercial performance claims are intentionally withheld until they can be publicly verified.
EVIDENCE
The live brand site and the ongoing founder documentation linked across this universe.
OPEN TOSPORTS / PRODUCT / FOUNDER PARTNERSHIPS
PUBLIC RECEIPTS
03CREATOR PRACTICE
ACTIVE / PUBLIC
AI × TECH × STARTUPS
Creator Work
Short-form stories that make fast-moving technology easier to understand and act on.
OPEN CASE NOTE
THE PROBLEM
Most technology content repeats announcements. Brands and audiences need a human point of view, clear utility and a story that earns attention.
WHAT I BUILT
Short-form explainers, sponsored product stories and founder-led field notes across AI, technology, startups and creator tools.
MY ROLE
Creative strategy, research, scripting, on-camera storytelling and edit direction.
THE OUTCOME
A public body of work spanning a clearly disclosed paid AI story, practical business content and editorial technology narratives.
EVIDENCE
Direct links to public Instagram Reels. No reach or conversion claims are shown without first-party campaign evidence.
OPEN TOPAID STORIES / PRODUCT LAUNCHES / CREATOR CAMPAIGNS
PUBLIC RECEIPTS
03 / CREATOR WORLD
I MAKE IT CLEAR.
THEN I MAKE
IT MATTER.
01BRAND COLLAB / #AD
INSTAGRAM REEL01WATCH ↗
PAID AI STORY
A disclosed sponsored story built around an AI product and one clear action.
WATCH ON INSTAGRAM02AI / BUSINESS
INSTAGRAM REEL02WATCH ↗
UTILITY OVER HYPE
A practical AI story for people deciding what the shift means for work.
WATCH ON INSTAGRAM03EDITORIAL / TECH CULTURE
INSTAGRAM REEL03WATCH ↗
THE DARK SIDE OF DATA
An editorial technology story about the systems quietly shaping everyday life.
WATCH ON INSTAGRAM04Where could
COLLABORATION BLUEPRINT
Where could
we build together?
For brands, teams and people who want more than a logo placement or a slide deck.
THE OFFER
I help ambitious ideas become useful, shareable work.
Strategy, story and systems for brands that want a point of view and something real to show for it.
Find the sharp angle before the work gets noisy.
Build founder-led stories people can feel and share.
Ship the prototype, system or workflow behind it.
HOW IT WORKS
- 01BRIEF
Set the context.
- 02BUILD
Make the thing.
- 03SHIP
Put it into the world.
START WITH A BRIEF
Send the context, where you need help, your timeline and any useful links.
PAID CREATOR CAMPAIGNS
Native short-form campaigns for products that need attention without losing their point of view.
WHAT YOU GET
Creative angle, research, script, on-camera delivery, edit direction and a publish-ready story.
VIEW PROOF · WATCH A PAID AI STORYAI PRODUCT STORIES
Product launches and explainers that make new technology feel clear, useful and worth trying.
WHAT YOU GET
Positioning, story architecture, founder/product narrative and a direct proof-led content path.
VIEW PROOF · WATCH AI FOR BUSINESSFOUNDER-LED BUILDS
Brand worlds and useful digital systems for founders who want the work and the story to compound.
WHAT YOU GET
Sharp strategy, brand direction, digital product thinking and build-in-public distribution.
VIEW PROOF · SEE THE OUTPLAY BUILD05 / CONTACT
Have an idea
worth building?
Whether it needs software, a story or both—tell me what you're thinking.